We're told that resources are limited. The only way to find success - land that next client - build a business - make money and pull yourself up out of the muck? Step on someone else. Make them feel their pain. Manipulate them into buying. Be the only way or their life will never ever change. 

But there's a problem: Your work is transformative. Magic.

And the things that makes conventional marketing *work*? Your integrity is screaming within you: this can't be the way!

Because you know your words are impactful. When people listen, their lives literally change. You feel called to spark inspiration, not sustain the lies they're telling themselves.

You know if you "dig deep into the pain," you perpetuate their victimhood. But if you set them up as the capable humans they truly are... they feel empowered to take control.

They crave connection. Relationship. Trust. A new view of the world. Because let's be honest, that's the whole reason your clients invest in you.

The way you attract clients must be as inspiring — as transformative — as your work.