Sometimes I think that the best part of being a solopreneur is the complete and utter freedom to change.

You start out with one idea of what you’re doing. Then you get to learn. To grow. To evolve.

And then before you know it… everything has changed in all the best ways. ✨✨✨

Like many of us, Tori Autumn‘s online business transformed over the years. What began as a passion for teaching others the power of self-love has become a successful Conversion Copywriting practice where she helps others create 6-figure+ launches through her written words.

Not only has her work changed over the years, but also the look and feel of how she wants to show up online.

She wanted to feel casually elegant. Sophisticated, yet approachable. And of course, we had to keep the crowned heart from the original!

A new optin funnel (ohmygoodness I’m so excited for her new offer!) and website are coming soon. But until then, enjoy a sneak peek of her shiny new logo below and check out the original in the comments to see the full transformation.