Sometimes businesses are built accidentally, as in the case of John Richter’s brand www.chestfreezercoldplunge.com.

What started out of personal interest — and identifying a need in the existing cold water community (think Polar Bear Plunge… but in your own home daily!) — has become a burgeoning Facebook community, ecommerce, and affiliate marketing business.

And, like many of us when we first started our business, John’s original website was thrown together out of necessity.

While it served him for a while, John knew that it was time to streamline his website and start showing up as the true expert he is!

We worked together on a cohesive strategy for John’s homepage, created a brand new About page, made a true Shop page on his site, added website features to help increase his sales conversions, and updated the styling on the site overall.